Hello from your career goals and today we are going to talk about how to develop a career as an Art director. Art directors or Advertising Art Directors are creative professionals who work with clients to develop advertisements or visuals that appeal to consumers. Your work day in this field will involve choosing which images to use, developing the overall presentation of a finished product, supervising design efforts and determining the overall style of advertisements that might be featured in a magazine or other publication. If you go into business as an art director, you might work for a company, or you could work for yourself. In either case, your work will frequently be collaborative.
A bachelor's degree in UI/UX, graphic design, art direction, photography, illustration or a related field is standard to become an advertising art director. Occasionally, employers prefer candidates with a master's degree. If you do not possess any of these degrees and yet you would like to pursue this path then it is recommended to take a few certification courses and establish an impressive portfolio which can help you give head start in this field. Art direction programs combine art and design fundamentals with courses that show students how to set up advertising campaigns and direct teams of artists, photographers and copywriters. Similarly, art management programs combine artistic practices with business, management and marketing concepts.
All of these degree options can prepare students for careers in art direction, since art directors must be able to understand the design and layout principles when leading creative teams and do so with a budget in mind. To become an art director, it is essential to collect 3-5 years of experience in the field of art and designing. Additionally, strong verbal and written communication skills, creativity, leadership and time management skills are needed. Knowledge of computer hardware and software, a strong grasp of computer design and editing software is also required.
Internships are sometimes included as part of an undergraduate curriculum. Whether an internship is required or not, it can be beneficial to work as an intern because it provides industry experience, the opportunity to build a portfolio and an insider's knowledge of how advertising agencies work. Internships also allow for networking with other creative professionals, which may lead to future job offers. Aspiring art directors should assemble a portfolio. A portfolio is a collection of an artist's work that showcases their talents and abilities in a binder, file folder or digital method of display. Portfolios can demonstrate an artist's range and style and that employers use them when making hiring decisions.
Prospective advertising artists can develop a portfolio during their undergraduate coursework, since it may be a requirement for graduation. Advertising professional organizations hold portfolio review events that allow students and job seekers to show their portfolios to industry professionals for review. After gathering knowledge and some experience in this domain, it is recommended to start an entry level job. Positions as an advertising art director are usually available to professionals with 3-5 years of industry experience, so most prospective art directors may be offered an entry-level position in the field.
Possible positions may include artist, graphic designer, copywriter, photographer or other creative worker. Working in one or more of these beginner-level jobs can help aspiring art directors to refine their design skills, gain collaborative experience and demonstrate their ability to direct a project from conception to completion. Those who work long hours and accept greater responsibilities often stand out to employers for advancement.
This approach of developing a career as an Art Director was followed by Tara who worked as an Artist, a consultant and leading her way to become an entrepreneur as well as an Art Director for one of the best entertainment companies in the world. You can refer to her profile and learn how to develop a successful career as an Art Director. If you would like to get any personalized suggestions on this topic for your profile then feel free to drop a comment and I’ll get back to you. Have a successful week ahead and cheers to you all from Your Career Goal..
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